Strategy / Online marketing / Graphic design / Web development
#A modern website highlighting the long tradition of the Acylpyrin® product.
Acylpyrin®, an over-the-counter medicine for internal use from the pharmaceutical company Herbacos Recordati. A medication for flu and colds that reduces fever and alleviates pain.
The main objective was to create WEBSITES that RESPECT THE TRADITION and HONOR THE HISTORY of this medicinal product. At the same time, we aimed to REFLECT CURRENT TRENDS in the field of WEB DESIGN.
It was important for us that website visitors perceive Acylpyrin® as a medicinal product with a rich history that offers solutions for the treatment and relief of flu and colds.
- Five years of cooperation with the client and CAREFUL ANALYSIS of user behavior on the original pages allowed us to understand their NEEDS well.
- The original website used vector graphics and characters that were no longer a current trend in web design. That’s why we decided to enrich the web pages with new visual elements and somewhat return to analog design to better represent the product with over 100 years of history.
- The color scheme and the typography used were carefully chosen to harmonize with the overall product identity and create a unified visual style on the pages. In particular, we drew inspiration from the circular „target“ motif, which helped us create a unified website design and effectively express the relationship between the period when a person is unwell, the use of the product, and subsequent improvement.
Based on all the gathered insights, we proposed a new website design that fully aligns with the client’s vision. The resulting design is MODERN with a HISTORICAL CONNECTION and PROMINENT ELEMENTS that emphasize the UNIQUENESS OF THE PRODUCT and strengthen its IDENTITY, thereby significantly setting it apart from the COMPETITION.
*ACYLPYRIN® 500 mg tablets; ACYLPYRIN® 500 mg effervescent tablets. Each tablet contains 500 mg of acetylsalicylic acid. ACYLPYRIN® with vitamin C 320 mg/200 mg effervescent tablets. Over-the-counter medicines for internal use. Read the package leaflet before use. Adults and adolescents aged 16 and older can use the products without a doctor’s recommendation. Children and adolescents under 16 may only use acetylsalicylic acid under a doctor’s recommendation. It must not be used in the third trimester of pregnancy. It can be used exceptionally during breastfeeding, but regular use of higher doses requires interrupting breastfeeding.