LaDenta brand transformation:
The path to a modern and unified visual identity
The original logo was simple and functional, but to enhance the modern look and professional identity of the brand, we decided to make a few improvements.
The new LaDenta logo combines elegance with accessibility. Its clean and professional design is based on the brand's philosophy of precise care and trust. The clear typography and delicately shaped symbol together create visual harmony.
The original color palette, which included pink, black, and light gray, reflected the brand's previous vision, but we made subtle adjustments to create a more consistent and professional feel.
The new palette combines calm tones of green with accents of beige and brown, creating a trustworthy and welcoming aesthetic, ideally applicable in both online and offline materials.
The original symbol in the form of a simple tooth was concise and well-referenced dentistry, but for modern branding, more originality and visual impact were needed.
The new symbol is based on the motif of a smile, which brings humanity and positive emotions to the brand identity. The stylized design of the symbol combines elegance and subtlety, which promotes a friendly and modern impression.
The original website was functional, but a redesign was needed to better reflect the brand's professionalism and make the user experience more pleasant.
The new website stands out with its clean design, intuitive navigation, and responsive layout. It combines the aesthetics of the new visual identity with user functionality, delivering a modern look and ease of use.
Visualizations on social media have varied in the past, and to achieve a unified brand style, it was necessary to unify the design and tone of communication.
We designed a visual template for social media that perfectly reflects the new brand style. Graphic elements, color palette, and typography are now uniform and easily recognizable. Posts and stories are professional, visually appealing, and strongly support the brand values.
Advertising banners and branding were previously diverse, and for better effectiveness in online and offline campaigns, there was a need to unify their appearance.
The new branding package includes banner designs for online campaigns, print and other marketing materials. All elements are aligned with the new visual identity, ensuring a strong and consistent brand presentation across multiple channels. The design is modern, clean and attractive, reinforcing the brand’s credibility and appeal.
Advertising banners and branding were previously diverse, and for better effectiveness in online and offline campaigns, there was a need to unify their appearance.
Client review
We have been working with #mdworks for almost a year and we are extremely satisfied with the approach of not only Daniel and Eliška, but also the entire team. They respond quickly and if I need them, they will solve any issues for us. In addition to perfect communication, it is also important for us that they always try to find the most advantageous solution for us in terms of price-performance ratio. And they think about every expense so that it is really well used. Marketing is about the efficiency of the resources spent and they fulfill this perfectly here at #mdworks. I know that the cooperation will be long-term and we will not have to change. Thank you on behalf of the entire LaDenta company.
MDDr. Hana Vaníková
Clinic founder
SOMETHING
AMAZING TOGETHER!