Online marketing / Social media / Brand identity / Web development
#How did we manage to attract 250 thousand visitors to the hemorrhoids website?
The Sedimvklidu.cz project was launched in July 2021 as an online platform providing information about hemorrhoids and the prevention of this health condition.
The main goal of the project was to destigmatize the topic of hemorrhoids and prevention, provide people with relevant information about hemorrhoids, and help them find a specialist in their area.
THE PRIMARY OBJECTIVE OF THE PROJECT WAS TO PROVIDE USEFUL AND RELEVANT INFORMATION FOR INDIVIDUALS DEALING WITH THIS HEALTH ISSUE WHILE SIMULTANEOUSLY MITIGATING THE STIGMATIZATION OF THIS TOPIC.
To create a useful online tool for people with hemorrhoid problems, providing information, advice, and guides for their prevention and treatment, backed by experts in the field.
An important aspect was also the proper handling of visual identity and logo design. Additionally, the marketing strategy included search advertising, display ads, SEO activities, and social media communication. A PR campaign played a crucial role in openly addressing the issue of hemorrhoids and destigmatizing the topic.
Another strategy was to develop expert content. This targeted both the lay and professional audiences, presenting the topic in a understandable and accessible manner. Overall, the strategy was focused on delivering high-quality and useful content for people dealing with hemorrhoid issues and creating a valuable online tool to assist them in prevention and treatment.
Which marketing activities allowed us to break the social taboo?
- Creating a website focused on information about hemorrhoids and prevention with clear and attractive graphics.
- Developing a visual identity and project logo that emphasize calmness, trust, protection, and energy.
- Online advertising through search and display ads.
- SEO optimization of the website.
- Campaigns on social media platforms (Facebook, Instagram).
What did we succeed in?
- Over 250,000 website visitors.
- An average click-through rate (CTR) of 26.77% on Google and Seznam.
- 87% of returning visitors, indicating a strong user base.
- An average daily search volume of 25 for a specialized facility.
- Expansion of the project to the Slovak market.
Benefits for society:
The website helps patients with hemorrhoids obtain information and better understand their condition.
The Sedimvklidu.cz project was successful thanks to a comprehensive strategy that included the creation of high-quality websites, effective advertising, and a PR campaign.
The goal was to destigmatize the topic of hemorrhoids and raise awareness of prevention. The project’s success is evident in the high number of website visitors and the expansion of the project to the Slovak market.
„We have been supporting the Sedimvklidu.cz project for several years, starting from its inception in 2021. The #mdworks agency, which created and continues to develop the project, impressed us with their dedication and ability to destigmatize the topic of hemorrhoids and rectal diseases. We were intrigued by the project’s strategy, the realization of the project idea, and the achievement of set goals.”