

Visual identity
for professional
athletes


The new unified visual style aimed to create a strong, RECOGNIZABLE and INSPIRATIONAL BRAND that would resonate with fans, sponsors and the wider public.


The combination of the initial "L" with the golf club motif creates a unique and easily recognizable symbol of Louis Klein. This sign gives rise to a unique pattern evoking lightning, symbolizing the energy and dynamism associated with his name. The typography has been precisely adjusted and aligned with the logo to create a harmonious and uniform visual style. Thanks to this, all elements of the graphic design correspond to each other and together create a strong, consistent and memorable visual impression.





LET'S CREATE
SOMETHING
AMAZING TOGETHER!
SOMETHING
AMAZING TOGETHER!
(over a cup of coffee)