MŮJCHRUP.CZ
Online marketing / Brand identity / Web development / Webdesign
Innovative Project for Comprehensive Dental Care

Introduction:
Můj Chrup is an innovative project focused on comprehensive dental care, with an emphasis on prevention and emergency assistance. Our goal is to actively contribute to the sustainability of the healthcare system and improve access to dental services for the general public. The platform’s main feature is an interactive map that helps users locate the nearest dental emergency services in the Czech Republic and Slovakia. In the future, we plan to expand the platform with additional useful features.
Date:
November 2023
Goal:
The primary objective was to improve the accessibility of urgent dental care by creating a practical online tool. We focused on ensuring that users could quickly and easily find the nearest dental emergency service.
Another goal of the project is to promote prevention, educate the public about proper dental care, and emphasize the importance of regular preventive dental check-ups.
What will you love about it?
The interactive map is designed to make finding the nearest dental emergency service as easy as possible. Its use is simple and intuitive.
How does it work?
To find the nearest dental clinic, users can press a button that automatically detects their current location. Alternatively, they can manually enter an address into the search bar. The platform then displays a list of nearby clinics sorted by distance. Users can contact a clinic via phone, email, or input the address into navigation tools.
IN JUST A FEW MOMENTS, THE MAP PROVIDES ESSENTIAL INFORMATION FOR ANYONE FACING AN URGENT DENTAL ISSUE.
Visual Identity and Logo
A critical part of the project was developing its visual identity and logo. Our goal was to deliver a fresh and innovative approach to dental care, which is reflected in the project’s design. For Můj Chrup, we chose a playful and friendly visual identity. Its distinctive appearance creates a strong impression and sets the brand apart.
How?
- We used a color palette of pink, deep blue, and yellow. These colors evoke friendliness, reliability, and energy.
- The typography features a playful font that adds lightness and accessibility to the project’s identity. This carefully chosen font is bold and well-suited for creating a memorable visual impact. It conveys a friendly and approachable tone, helping people view dental care more positively. The playful design of the font also helps alleviate fears associated with visiting the dentist.
- The Můj Chrup logo is typographic, featuring a star symbol that evokes a shining effect. This detail gives the logo a soft, clean aesthetic, symbolizing a healthy and radiant smile.
Social Impact:
The Můj Chrup map is a valuable online tool that helps patients quickly and easily locate the nearest dental emergency services.
The project emphasizes prevention by educating the public about proper dental care and the importance of regular preventive dental check-ups.
SOMETHING
AMAZING TOGETHER!