Brand identity / Web development
#How did we approach the creation of a new image for the developer?
FLY-ING is a construction and development company that, after more than 10 years in the market, decided to create a brand’s visual identity.
The GOAL WAS TO CREATE A UNIFIED VISUAL CONCEPT, INCLUDING THE WEBSITE.
We aimed for a representative image of the company that instills trust and a sense of stability. The client had a specific request for an airy design, which we fully respected.
After familiarizing ourselves with the client’s requirements, we embarked on market and competition analysis to better understand the environment in which the client operates. Our strategy included defining the client’s vision, values, mission, and goals.
Our strategy focused on customer experience and simplicity, utilizing clear colors, consistent typography, and minimalist design. We collaborated with the client to gather their feedback and ensure that their vision was fully reflected in the design.
Based on the insights gathered, a new visual style was proposed, which was applied to the new logo and website. The design focused on minimalism and simplicity, aiming to be easily memorable for customers.
THE RESULT WAS A MODERN, CLEAN, YET PROFESSIONAL DESIGN THAT SETS THE CLIENT APART FROM THE COMPETITION, USING ELEMENTS THAT ARE CHARACTERISTIC OF THE CLIENT.
„We are very satisfied with your agency’s services. I believe that chemistry worked well right from the start, which is crucial in client relationships (we know from our own experience). From the beginning, you understood our goal and vision. I also have a good feeling that, at the time of collaboration, we felt unique to you as clients and always received something extra. Last but not least, you all bring a sense of fun, and meetings are conducted in a great atmosphere! We appreciate that.“